Antitrust lightning bolts hit Google in the US

The US Department of Justice and eleven states eventually filed a complaint against Google for abuse of a dominant position. An action that fines the supplier billions of dollars.

The process was beautiful and in full swing, it is now a reality. The US Department of Justice has filed an unprecedented complaint against Google through US Attorney General William Barr and 11 states (Arkansas, Florida, Georgia, Indiana, Commonwealth of Kentucky, Louisiana, Mississippi, Missouri, Montana, South Carolina, and Texas). The latter aims to abuse a dominant position in the online research and advertising market.

This process is likely to be the most important since the mid-1990s, when Microsoft was on the grill of American justice. It should be noted that all attorneys general of the states involved in this action belong to the Republican Party and reserve the right to initiate equivalent proceedings at local level.

Use of Anti-Competitive Tactics

“Two decades ago, Google became the darling of Silicon Valley as a sprawling startup with an innovative method of searching the emerging internet. This Google has long been gone, ”we can read in the indictment. “Today, Google is a monopoly administrator of the Internet and one of the richest companies in the world, with a market value of $ 1,000 billion and annual sales of over $ 160 billion. For many years, Google has used anti-competitive tactics to maintain and expand its monopoly in the general search, search advertising, and general search text advertising markets – the cornerstones of its empire. “”

For its part, Google has introduced a very surprising first line of defense: “People use Google because they want to, not because they have to, or because they can’t find alternatives. In Europe, the publisher had already been sentenced to a record fine of 4.34 billion euros for abuse of a dominant position. There is no doubt that the online search and advertising giant is risking even greater risks in its national market by doing this.