E-commerce: Shopoon condemns citing unfair competition

The Shopoon marketplace has been found guilty of unfair competition against a brand that sells little but has a strong presence, Bonpoint.

The case is reminiscent of others a few years ago, particularly in the area of ​​hotel reservations. Bonpoint, a high-end children’s clothing brand, has attacked a marketplace, Shopoon (Webedia Group), for unfair competition and misleading marketing practices. The trademark was completely rejected in the first instance and won its case for unfair competition on appeal.

The heart of the dispute is simple: Internet users who searched for Bonpoint products at the end of the series after a search engine were regularly redirected to Shopoon, which listed many more products than they could have. Numerous unavailable references made it possible to refer the Internet user to competing products that were actually available, which led to a certain number of sales to the disadvantage of Bonpoint. The platform is paid “per click”, so it was worth it to bring Bonpoint leads to competing products.

The fact that the featured products were not available was clearly mentioned. Shopoon was therefore once again exempted from charges of misleading marketing practices. On the other hand, the diversion of customers was recognized and qualified as unfair competition in the appointment process. The financial penalty remains modest: 20,000 euros in damages for the reparation of image damage, 2,043 euros for embezzling customers and 10,000 euros for legal costs.

In IT, employment is determined by e-commerce and data

According to a study carried out in France by the recruitment company Aravati, the crisis has led to an increase in the demand for e-commerce specialists. In this area, the number of suggestions has increased by 12% within one year. The volume of offers for data scientists has also increased significantly.

Due to the increasing digitization process, the digital sector should continue to recruit with different ratios according to the various market specialties. A study carried out in France * by the Aravati company shows that due to its technological maturity, the e-commerce sector is the big winner of this crisis with an activity of 20% and a growth in recruitment of 12%. . The success of online sales (+ 45% of transactions) and the development of the drive (19% of new users and 30% of them kept the habit after the containment) will contribute to good market performance in employment for years to come.

Another promising sector is data analytics, an area where data scientists and data engineers are increasing the number of proposals by 11%. In terms of skills related to UX / UI, the volume is kept at 6%, especially for expert profiles. The study also found a stability in the average remuneration of product owners and product managers (+ 3% of offers) after 2 years of strong increases. For jobs related to digital marketing, hires and salaries should be kept in the most specialized and technical positions (mobile acquisition, SEO, paid leverage, etc.) and fall into more general disciplines.

A less favorable market for executives

A likely increase in announcements in certain categories of occupations with remuneration that will not increase is also to be expected in the areas of content marketing and social media. Another key element of this survey: The slowdown in external mobility is affecting the recruitment of senior IT executive profiles. Indeed, the current uncertainty is leading companies to prefer internal mobility and managers seeking stability in office. As a result, the fixed remuneration remains largely constant, while the performance variables logically tend to decrease. Note that 86% of French developers surveyed in the study say they are still full-time.

Methodology:

– The study by the company Aravati was carried out on the basis of 108,640 candidates (data as of October 14, 2020). mainly in Paris and Ile-de-France.

Twitter is recruiting hacker Mudge as a future CISO

To improve cybersecurity, Twitter hired Peiter Zatko, known by his hacking handle, Mudge. He has to be the next RSSI on social media.

After falling victim to a major hack earlier this year, Twitter decided to act in order to improve its security. Social media just recruited Peiter Zatko, a famous hacker named Mudge. Reuters first reported this recruitment, or Zatko. During a trial period he will take care of the fight against the spread of false information and protect social media from security breaches. He will report directly to CEO Jack Dorsey. After this probationary period, Peiter Zatko has to become CSO (Chief Security Officer).

Mudge has a strong background in cybersecurity. In 1998 he was a member of a L0pht hacker group and testified before Congress about vulnerabilities in the US government. He later became a program director for DARPA in areas of cybersecurity. In 2013 he worked for Google in the Advanced Technology & Projects department. He is also one of the leaders of a group of hackers Cute of the Dead Cow.

Actions on multiple fronts

In a tweet, Peiter Zatko stated: “I am very excited to join the Twitter management team! I firmly believe in the mission to hold (fair) public discussions. I will do my best ! “In an interview with Reuters, he made it clear that his primary role on Twitter will be” to ensure the security of information, the integrity of the website, the physical security, the engineering and the fight against the abuse and manipulation of the website. ” Platform “.

He comes to Twitter at an important time for the group. Earlier this year, social media was the victim of a hack that targeted several personalities including Barack Obama, Joe Biden, Jeff Bezos, Elon Musk, Bill Gates, Warren Buffet, Kim Kardashian West, Mike Bloomberg and Kanye West. More recently, like other social networks, Twitter has been put in place so as not to withdraw certain content or moderate certain messages, especially during the US legislative period.

Patton markets a VoIP box for SMEs

To support small and medium-sized businesses that have provided SIP phone service, Patton markets the SmartNode 500 box and works with major PBX and VoIP soft switch providers.

With the SmartNode 500 (125 € HT) Patton offers a solution for medium-sized and medium-sized companies that want to better manage and secure their SIP telephony services. Of the type eSBC (Enterprise Session Border Controller), this SN500 box controls the IP telephony resources via an IPBX, a hosted IPBX or in UCaaS mode to solve the problems of interoperability and quality of service. “So far, SIP service providers have not primarily provided eSBC to customers for cost reasons. The SN500 now offers them a cost-effective solution with real-time visibility of service status and improved security for their customers, ”said Roland Leocadio, Sales Director at Patton France, in a press release. “This also applies to PBX installers, who can offer a safer and easier-to-maintain solution. “”

The SN500 supports 4 to 30 simultaneous SIP sessions with optional SIP-TLS and integrates the functions of a session border controller: protection against DDoS attacks, masking of the client’s IP topology and adaptation of the SIP protocol. The SN500 is installed at the customer’s site and provides a demarcation point between the company’s VoIP / LAN network and the WAN of the SIP service provider. The monitoring of the SIP traffic and the call quality is carried out by the appliance, which also sends automated warnings in the event of a failure in order to shorten the response time in the event of a failure.

Finally, the SN500 can be deployed remotely in conjunction with the Patton cloud supervisor, yet still offers real-time visibility into services and call quality. SIP service providers can also integrate an eSBC into their offering in order to make this platform available to their customers.

Ragnar Locker Ransomware offers ads on Facebook

In order to increase the pressure on the victim, the gang behind the Ragnar Locker ransomware offered themselves advertising on Facebook via a hacker account in order to threaten them with the disclosure of the stolen data.

While gangs of ransomware work to improve the tech and targeting of their attacks, they are also making sure that the ransom is paid by all means. Ragnar Locker has just demonstrated this by offering himself advertising on Facebook to assert his guilt against his victim, punishable by disclosing the stolen data.

In this case, it is a cyberattack against Campari, an Italian alcohol and spirits company that includes brands such as SKYY, Grand Marnier and Wild Turkey. The group confirmed a security incident that occurred on November 3rd. According to reports, Ragnar Locker managed to steal 2TB of data and requested a ransom of $ 15 million in Bitcoin.

Facebook deleted the hacked account

Facebook ad inserts were first discovered by researcher Brian Krebs on November 9th. Ragnar Locker bought the ads through a hacked Facebook account. The latter rose to 7,000 users before the social network noticed and deleted it.

Advertising on Facebook is a first, but it is increasing the number of cyber criminals to get the ransom payment (press releases, websites on the dark internet, contacts with journalists). The aim is to build the reputation of the victim, in this case Campari, by telling the public that the data has been stolen and the company has been compromised. Gangs increasingly improve communication about their exploits. Ragnar Locker, like others, quickly created a “wall of shame” in which the victims and the size of the data stolen were identified. The war against ransomware will go through a communication battle for which companies will have to prepare, especially during crisis exercises.

Tips and tricks to limit the risk of reused security questions

Everyone with an online account, without exception, needs to find answers to security questions in order to access any services or applications. The purpose of these questions is to periodically confirm identity or to allow access in the event of a forgotten password.

The downside to these security questions (and their answers) is that they become a handicap if the answers are leaked (e.g. due to a data breach) or are common knowledge. Why ? Because many websites use the same security questions or have only minor variations. This standardization of security problems carries a significant and unnecessary risk. The risk of reusing security questions is similar to the risk of reusing passwords. When an account is compromised, the password is in nature, tied to the identifiers, and can be used to attack other accounts with the same identifiers. If passwords are reused across dozens of accounts, disclosing just one account could potentially put all others at risk.

While we generally have control over the passwords we choose, as individuals we have no authority to change the questions that websites and services ask. However, we can creatively answer these questions to keep our accounts secure and eliminate the threat. Here are some basic tips:

1 / Avoid selecting the same security questions in multiple locations if possible. If the site allows you, choose your own questions. This will limit the fallout and put other accounts at risk if the security question / answer is leaked. This advice is especially important for personalities whose lives are in the public domain or whose biographies are posted on websites.

2 / Don’t answer security questions in plain text (or in your native language). This is expected of you and is a mistake. Treat your answers like passwords and add complexity to your answer. For example, let’s say I was born in Little Rock, Arkansas. The security question “What city were you born in” would require the answer “Little Rock”. Therefore, if the complexity is increased, the new answer could be “L! Ttl3 r0ck”. The latter is more difficult to guess or decipher with automated tools. It brings an extra layer of darkness;

3 / In many cases, the best solution is to enter fictional information about these questions so that it remains clear. You can use a personal password manager to fill in the answer fields with password-like answers. Then save each question and answer in your password manager. For example, for an e-commerce website, you could create an account with “ecommercesite.com/question_birthcity” and then enter a random, recommended password as a security answer. This allows you to securely store the information you need in the event of a password problem while keeping your answers to the same security question completely random and unique across all websites and applications.

The security questions are designed with the aim of strengthening identity validation for access to applications and websites, especially in the event of password problems or other errors. Similar to password reuse, by reusing pairs of security questions across websites, malicious actors could compromise many accounts associated with an identity. Usually it is enough for a hacker to compromise a secondary application such as sending e-mails or texts in order to couple a password reset. Unfortunately, some websites and apps don’t even go that far, and the answer to a security question is enough to compromise an account.

The state is offering € 500 to help merchants sell online

Digital for traders for a time of containment. The state offers access to 40 free digital offers via the clique-mon-commerce.gouv.fr portal. It will also reimburse costs of creating a website or joining an online sales platform up to € 500.

The French government is forcing small traders to close their stores to curb the spread of Covid-19 and is trying to open doors for them digitally. They are granted a grant of EUR 500 to enable them to obtain distance selling solutions by the end of the year. It will be transferred to the service and payment agency on presentation of invoices and paid from January 2021. The estimated cost is estimated at EUR 60 million. This virtual review can help, for example, to join an online platform, purchase software, create a website or pay for a support service. 120,000 administratively closed companies should benefit from this: companies and professionals in the hotel and restaurant industry.

Two more actions were announced by Bruno Le Maire, Minister for the Economy, Finance and Reconstruction, and the Ministers responsible for Territorial Cohesion, SMEs and Digital. One of these concerns access via the clique-mon-commerce.gouv.fr portal to free digital solutions for online sales. As an example, the La Poste platform “My city, my shopping” is cited, which is free for the duration of the detention and whose commissions have been reduced by half. Or the Paylib online payment system which is free for 3 years and the Wishibam marketplace solutions which are free for 6 months. In total, clique-mon-commerce.gouv.fr brings together more than 40 advertising offers from platforms and providers of digital solutions. Region by region, the portal provides information on the available solutions for registration, online payment, communication with customers, the creation of a merchant website or access to a delivery service.

The third measure is intended to ensure that the specialists concerned are well informed about the measures in the field of digital technology. By the end of December, 60,000 companies will be contacted by telephone to receive support in implementing these solutions. According to the government, the plan that has been drawn up amounts to a total of EUR 120 million.

Adobe Acquires $ 1.5 Billion Collaborative Workfront Solution

With the SaaS solution from Workfront, which was developed for the management of workflows and projects, Adobe is gaining a partner with whom synergies have already been developed and who has more than 1,000 customers in common. The acquisition will enrich the Experience Cloud platform for marketing, data and customer loyalty management.

After acquiring Marketo and Magento two years ago, Adobe is further strengthening the power of its Experience Cloud platform, this time with the acquisition of Workfront, a SaaS solution that already helps more than 3,000 customer companies organize their collaboration. Digital. Marketing teams use it to manage their content, plan and monitor their campaigns, and run complex workflows, describes Adobe, which is spending $ 1.5 billion on acquisition. The two publishers, which have been partners for several years, have already developed synergies and have more than 1,000 customers together, including Deloitte, T-Mobile and Home Depot. Workfront’s APIs allow seamless connection with Adobe’s Experience Cloud as well as Creative Cloud, the creativity suite used by many professionals (designers, photographers, directors …) and companies of all sizes, but also by students and influencers in social networks.

So in two years, between Marketo, Magento and Workfront, Adobe has spent nearly $ 8 billion adding recognized external capabilities to its Experience Cloud, which provides tools for managing digital content and assets. , personalized customer journey, customer loyalty and data, campaigns, advertising, audience, e-commerce, predictive analytics, etc.

Essential integration functions to cover the digital life cycle

To meet the needs of B2B and B2C multichannel interactions, companies today must manage huge amounts of content and personalized marketing campaigns that are delivered at a very fast pace and on a large scale, Adobe said in a statement. All of this with teams that are not only geographically dispersed, but also increasingly work remotely. By purchasing Workfront and its ability to manage complex marketing workflows, the San Jose-based publisher is leveraging the efficiency and productivity gains it can bring to marketing teams that generally have to work with isolated applications. Workfront offers extensive integration functions that can be easily configured for a wide variety of requirements. For Anil Chakravarthy, Executive Vice President and General Manager of Adobe’s Digital Experience business, the combination of the two offers “a game-changing solution that covers the entire digital experience lifecycle from idea to activation.”

Workfront will continue to operate independently, with Alex Shootman maintaining his role as CEO at the helm of the company of 960 employees in Lehi, Utah. Adobe and Workfront will continue to operate independently, with Alex Shootman maintaining his role as CEO at the helm of the 960-strong company in Lehi, Utah. Once the acquisition is complete, it will be the responsibility of Anil Chakravarthy. Alex Shootman, quoted by Bloomberg, is pleased that his company is joining the California group. For a publisher like Workfront, “having the opportunity to work with him [l’éditeur] The fact that marketing directors rely on Adobe to run their business brings us several years forward, which we could have done on our own, ”he told the news agency. In the first nine months of 2020, Adobe had sales of $ 9.44 billion, compared to $ 8.18 billion in the first nine months of 2019. Last year, sales were $ 11.17 billion -Dollar.

Very active competition in marketing

Given Adobe, key competitors are also very active in the marketing solutions market and are not hesitating to make major acquisitions, as Oracle did to develop its customer experience suite, in which the company is heavily investing. . The same strategy at Salesforce with its Marketing Cloud and at SAP, which have just completed the acquisition of Emarsys for their customer experience offering.

Mirakl’s ambitions around marketplaces

Last September, French publisher Mirakl raised $ 255 million to bolster its market technology, expand internationally, and deliver its Mirakl Connect hub, which will connect its marketplaces together. It is planned to recruit a thousand people in 3 years.

Mirakl’s market technology is gaining momentum worldwide. The Paris-based publisher is surfing the platform economy, where retailer site operators are on board third-party providers, a model that has achieved the success of Amazon, a pioneer of the genre, or Alibaba. Mirakl was founded in Paris in 2012 by Philippe Corrot and Adrien Nussenbaum and raised EUR 255 million in Serie D last September. This is the most important financing round to date for a French start-up. With a value of almost 1.3 billion euros, the company joins the European unicorns. The SaaS solution – Marketplace Core and its various modules – enables retail chains and, in a broader sense, all manufacturers to create and operate a B2C or B2B marketplace in which they integrate third-party providers and their products. by paying a commission for transactions. Mirakl has more than 300 customers worldwide, including 11 of the 40 largest sales groups. In France, Carrefour, Auchan, Fnac-Darty, Conforama, the Galleries Lafayette, Go Sport, Chronopost and many others have adopted their technology. Mirakl’s strength also lies in the fact that it has established itself very quickly with major brands on the other side of the Atlantic, such as the electronic product chain Best Buy in Canada and now the American Kroger, the world’s leading No. 3 distributor. In B2B mode it has customers such as ABB, HPE, Siemens Mobility and Toyota Material Handling.

With its fundraising campaign, led by Permira with its historic investors (83North, Bain Capital Ventures, Elaia Partners and Felix Capital), the French publisher will take the next step with the launch of the Mirakl Connect platform. The aim is to become a central hub for all marketplaces. “Mirakl Connect is designed to serve third party vendors and connect to all Mirakl marketplaces and beyond,” said Dickel Sooriah, vice president of EMEA Marketing for the company. “To develop an ecosystem where both third-party vendors by product category and technology partner can meet, you can connect to multiple marketplaces much more easily and reduce your dependence on Amazon.” Mirakl also wants to accelerate the use cases of B2B commerce, the one Represent a market of more than $ 1,000 billion.

1000 recruits over 3 years, including 300 engineers in France

In France, Mirakl is one of the publishers of Next 40, which was created by the French state to produce industry leaders with a strong interest in employment. The Paris-based publisher with 350 employees plans to hire more than 1,000 people worldwide over the next three years. Of the 1,000 jobs created in France, 300 engineering positions will be opened for Mirakl’s R&D in Paris and Bordeaux. The funds raised will also be used to continue investing in technology. The AI-based automation functions improve the operational efficiency of the users.

The interest of the platform model for a trader or an industrialist is to be able to expand his offer without running the risk of buying himself, controlling his margins, building up an inventory and managing it. All of this is the responsibility of the sellers who join their market. Dealers or manufacturers are satisfied with presenting their products on the market where it is clear that the seller is not the operator of the website, but a third party, recalls Dickel Sooriah. With the help of connectors, Mirakl can be integrated into e-commerce software – Magento, Shopify, Salesforce, SAP Commerce Cloud … – so that a retailer or other provider can massively open their catalog to other categories of products. “With this technology, the catalogs of thousands of partner sellers can be brought into the platform, and scaling is much easier as everyone is interested in success: the third party understands that their role is to merchandize the product while the operator of the E-commerce website represents the most logical range in terms of its identity and brand, ”emphasizes the VP Marketing EMEA.

The Covid epidemic accelerates the need for transformation

Mirakl is a product made in France and a world leader in its market. “We can have local competitors by country, but our biggest competitor today is internal development,” explains Dickel Sooriah. However, if large companies could be tempted to shape their own market, this type of transaction platform includes the connection to a large number of heterogeneous applications beyond e-commerce frontends: online payment with integration of the various taxes, enrichment of product data, digital marketing , Online promotional mechanisms for sellers, audience impact measurement tools, etc. The Mirakl SaaS solution enables this integration to be implemented and maintained through APIs while providing a layer of operator experience to support tens of thousands or hundreds of thousands of third-party vendors at the same time ensure daily management. for the operator and for third-party sellers.

While Mirakl began its inception with retail businesses, it has since tackled many other sectors: aerospace, automotive, pharmaceuticals, transportation, so many areas where traditional players are disrupted or become platform economics. Many manufacturers need this technology and Mirakl will help them develop their strategy. This is how Thalès launches its defense market. In another area, La Poste is expanding its services for office products for SMEs. The Covid-19 epidemic has accelerated this need for transformation, and even with distribution, mutations still need to be made. This summer, Mirakl signed a contract with Galeria Inno, a Belgian department store chain that has not yet had an e-commerce presence and will open its store in spring 2021. This transformation is accompanied by a partnership with Salesforce. Since the beginning of the year, Mirakl has won 25 international customers. In the first half of 2020, the marketplaces generated a business volume of more than 1.2 billion US dollars.